The new compact car Mazda3 - with numerous innovative features such as a color head-up display - celebrated its European debut in Barcelona. The presentation to journalists was just as unique and innovative: seated in the front seat of the car, they “experienced” the design and features of the car in two ways – through the live experience as well as through a video projected through the windscreen.
In the film, a presenter explains the details of the new Mazda3 with wit and esprit. The cinematic part was produced by trias including extensive outside shootings in the Catalan metropole, studio shootings and footage production.
Product film Mazda 3
Conception, Shooting, Postproduction
trias GmbH, Avantgarde Gesellschaft für Kommunikation mbH
Michael Jörg, Matthias Busch
Stefan Tempel, Simon Stricker, Lisa Lambertin