Central's new image film also functions as an explanatory film: customer needs are visualized through the images and the narrator, solutions are communicated on the typographic level by means of "motion graphics". In addition, there is the special aesthetic feature of "Lens-Whacking", which combines over-illumination and lens effects with unusual focus sequences and a hand-held camera.

The result is an extremely sympathetic, warm and at the same time modern image effect, which very well reflects Central's relationship with its customers.